Promoting CBD ads on Facebook can be difficult when you’re not used to jumping through hoops. We make the process simple and easy. Click to learn how-to! Uplift Cbd Oil – PIER88 Colorado Cbd Oil Online uplift cbd oil PIER88 cbd medic review Cbd Oil And Heart Medication. Let alone uplift cbd oil watch them fall into the hands of does charlott How to advertise CBD products with all restrictions? Legal CBD marketing and ways to sell more CBD online. How to grow your CBD brand.
How to Promote CBD Ads on Facebook? Tips for Best Practices
You see it everywhere: CBD gummies, CBD sleep aides, CBD supplements and oils, or anything CBD you can imagine with any kind of shelf life.
TIPS TO PROMOTE YOUR CBD ADS ON FACEBOOK
- Can My CBD Business Benefit from Putting CBD Ads on Facebook?
- Navigating Regulations for CBD Ads on Facebook
- What is Native Advertising on Facebook?
- Promoting CBD Ads on Facebook: Best Practices
- What Can I Do If Facebook Won’t Approve My CBD Ads Campaign?
- Frequently Asked Questions
- Can You Do CBD Ads on Facebook?
- Can You Promote CBD Oil on Facebook Ads?
- Will I Ever Be Able to Mention CBD in My Facebook Ads?
- How Can I Organically Market CBD on Facebook?
No longer some kind of “hippie” product, CBD has made its debut on multiple stores shelves, on Amazon and elsewhere across the web and globe. So WHY on , (or some choice language) is it so difficult to promote CBD ads on Facebook?
The answer, of course, lies in the Facebook advertising policy.
You see, it wasn’t until the 2018 Farm Bill that Cannabis and CBD was even recognized as a non-illegal product, but even with the introduction of the bill, Facebook has yet to update their ads policy, leaving us with only a small and specific subset of ads that make it past the checkpoint.
Thanks to it being incredibly difficult to get anything through the ever watchful eye of Facebook, we decided to make it easier on everyone and create a guide detailing EXACTLY what you needed to do to get those CBD ads rolling on Facebook.
Ready? Let’s roll.
Can My CBD Business Benefit from Putting CBD Ads on Facebook?
If you sell CBD products, the answer is yes, but for the more technically-minded individuals reading, allow me to explain.
A study done in mid 2019 revealed that a whopping 40% of individuals ages 18-29 have used CBD at some point in the past or were current users.
It also found that 15% of individuals aged 60 and older had also tried or were current CBD users.
This means that on average 64 million Americans have tried or are currently using CBD.
And 75% of the businesses with CBD as an offering are owned by women.
In addition, 40% of Americans are interested in trying CBD.
With numbers like this, it’s no surprise that businesses are getting in on the hype. However, when it comes to MARKETING CBD, things get (a lot) more complicated.
It’s no surprise either that the BEST place to market CBD products is online. 1) Because the population that happens to be the biggest users spend a majority of their time plugged in online and 2) it’s the perfect platform for getting in front of your buyers in the most thumb-stopping way possible. Literal magic.
The thing is, even with the internet playing a key role as the leading CBD sales channel with over 60% of the whole market being online, CBD business owners like you have a million hoops they’re required to jump through when it comes to CBD advertising on Facebook and Instagram.
And that’s where we come in. Let’s get your CBD ads rolling!
Navigating Regulations for CBD Ads on Facebook
While it’s not exactly contraband anymore, there’s still a lot of uncertainty around CBD as a health or food related product, which can make it difficult for advertisers to use native advertising placement.
What is Native Advertising on Facebook?
In short, Native ads on Facebook are ads that blend in and reflect the content around them.
Native ads exist within the news feed on both Facebook and Twitter, as well as a select other few websites and apps.
Yes, Native ads are often criticized as a medium for social paid advertising because it can feel as if the network or advertisers are deliberately deceiving users into believing that the paid advertising placements are actually organic content.
But the truth is that consumers are actually pretty comfortable with both the practice and the concept with a few exceptions:
- They need to be from trustworthy brands
- They need to be relevant
Because CBD ads can benefit from being sandwiched between other health and medicinal posts, it can be difficult to get wording and imaging that is approved to use on the Facebook platform.
CBD Ads on Facebook: Best Practices
- List GENERAL benefits for CBD products and ALWAYS avoid making medical claims, especially serious ones. However, if you need a work-around, you can cite medically-backed sources like those found in the U.S. National Library of Medicine and/or the National Institutes of Health. Both are great options.
- The Farm Bill requires each State to submit its own hemp regulation plan so that it can be approved for sales going forward. Unfortunately, not all States have done this yet, so pay attention to your local laws.
- Building trust with consumers should always be your priority. You can do this by testing for contaminants, proving the quality of your CBD, being locally sourced or even calling for lab-results that can properly showcase the CBD percentages in your products. This is a good step to take now, but it’ll also play hugely in your favor at the point that CBD is fully legal.
- While you CAN advertise CBD on Facebook, you CANNOT mention the products in your ads.
- Refrain from using CBD within a domain name.
- If needed, you can create a new Facebook account. Leave any CBD-related promotion or information off of the page.
- This is complicated, but you’ll need to find creative ways to describe your products to your customers.
- CBD images are currently allowed if they don’t mention CBD.
- Target audiences who have an interest in “hemp oil”
- Replace “CBD” with “Natural Plant-Based Remedies” anywhere in your ad creative and copy.
What Can I Do If Facebook Won’t Approve My CBD Ads Campaign?
Double check that your landing page does NOT mention CBD oil. If you need to, disconnect any correlation between the landing page and your main website. If it says CBD, it can be crawled by Facebook ad bots and it will be rejected.
If you have a track record when it comes to rejected ads, this could play against you when it comes to getting CBD ads approved.
Sometimes, improving your chances could be as easy as having an agency with a good track record publish your ads. Other times, this can look like taking a break from CBD and hemp related advertising and focusing on something else for awhile.
Remember: when it comes to hemp ad policy and CBD and Facebook ads, you run the risk of having your account deleted whenever you get rejected. You can combat this by making certain that you’re doing what we described above: focusing on other things when possible to keep your track record positive.
Frequently Asked Questions
Just in case we’ve been amiss in answering all of your questions around CBD Facebook ads or hemp advertising laws, this section is just for you.
Can You Do CBD Ads on Facebook?
The short answer is “yes!” CBD ads, while tricky, are still very doable- and we would know! We’ve promoted CBD products for a multitude of our clients with great success. All it takes is following the rules and best practices we’ve described above, and making sure we’re being attentive to other ads as well to keep the spotlight off of any and all rejected ads.
And yes, sometimes even when you follow every rule to the letter, your ads will be rejected. You can combat this by asking for a review or discussing with a Facebook partner.
Can You Promote CBD Oil on Facebook Ads?
Just like with any other CBD topical product, the answer is yes. Just don’t make serious medical claims and/or mention CBD in the ads at all. Opt for words like “Naturally derived ingredients” or “plant sourced ingredients” instead.
Will I Ever Be Able to Mention CBD in My Facebook Ads?
With hemp becoming medically and fully legal across the US, there’s been increasing pressure for Facebook to open the gates when it comes to their CBD ads policy. We believe that given time, Facebook is going to cave and make our lives a little easier.
How Can I Organically Market CBD on Facebook?
When it comes to what you can post on Facebook organically, there are much fewer limits, making it totally acceptable to market CBD on your business page.
You’ll be able to utilize the words “CBD” and “Hemp” in your copy, as well as include it in your ad creative.
Because this is the case, any standard social media marketing blueprint for business will do when it comes to making a plan for CBD marketing. However, we’d still recommend not making medical claims for the moment.
Looking to learn more? Join our Facebook social media marketing group or read more incredibly insightful social media paid advertising information HERE.
I am a native of New Orleans, LA with a passion for social media marketing, entrepreneurship, and making new connections. I enjoy the opportunity to work with amazing individuals and brands everyday.
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CBD Marketing and advertising
Statista estimates the CBD market size at 1.15 billion USD sales in 2020 and reaching 23 billion in 2025. And yet, working with many CBD brands, we know CBD marketing is hard and very strictly regulated. Can you advertise CBD on Facebook? We will try to answer the most pressing questions and help you sell more CBD products online.
So, can you advertise CBD on Facebook?
In short, you cannot advertise CBD on Google, Facebook, Instagram, or Snapchat.
How to advertise CBD online, bypassing strict CBD advertising regulations then?
CBD ads on Facebook
Facebook is loosening its restrictions but you still cannot use the term CBD anywhere on your site. There is a (risky) way to run CBD ads on Facebook if you are willing to prepare (you’ll see why) and test your luck if Facebook will block your ad account. Chances are they will not, if you do the following right:
- Start with a (new) site that does not say “CBD” or related terms anywhere (this is the hardest part – you need lots of creativity to talk about CBD oils, CBD gummies or whatever else without ever calling them that). The same goes for the domain. You will use this one for Facebook advertising and the openly CBD one for Google searches.
- Create a new business Facebook page, again without mentioning CBD anywhere.
- Create your ads, yet again not using CBD terms and imagery.
- Target audience by interest “hemp oil” (found in “interests -> additional interests”)
The same strategy can be used for Google CPC.
Display network advertising
Google is not the only platform for that. FieldTest offers a similar service without restriction on the industry. Some placements they feature on their website are LIFE, Buzzfeed and GQ, which, if true, is an incredible opportunity.
CBD native advertising
Native advertising is sponsored content published in regular media. It has to be labeled as paid but it is written in a way similar to news reports and informative general-interest articles to attract readers.
CBD cosmetics and edibles can benefit a lot from content on mass media to break the stigma and educate consumers.
There are media sites that accept native advertising from CBD brands like Forbes. Working with a specialized agency like this agency or reaching out on your own can get you a current price list for such collaborations. Only make sure that whatever option you agree on includes permanent links because Forbes publishes so much content that some of it gets removed in a few months, also there are other alternatives as the packwoods products you can get online and that help in this area a lot.
Podcast advertising for CBD brands
WIth podcasts booming and no real legal restrictions, it’s pretty much left to the podcast creators and hosts to decide who they work with.
You can make a list of podcasts in the health, beauty, sleep, wellness or any other field you think matches the use of CBD products, and reach out to them (there are usually contact forms on their websites). Briefly introduce your brand and ask if they work with CBD. Expect many nos, but a yes will come from somewhere for sure.
CBD Content marketing
Like any other content marketing strategy, CBD content is an organic way to get potential customers through your door by answering their CBD related questions. Having CBD content on your website or a dedicated blog is absolutely legal.
People usually start researching on Google so SEO best practices are essential here. This means your CBD content gives free and valuable information on long-tail questions like “does CBD oil work for pain relief”.
There are different types of CBD content you can create and ways to distribute it:
- Informative articles with scientific proof of CBD health benefits
- Frequently asked questions about the use of CBD products
- Visual content on the types of CBD products – CBD oils, CBD edibles, CBD cosmetics, etc.
You can distribute this content on social media in related groups or from your own page (organic is legal).
The best thing about CBD content is that you can use it for lead generation and grow your email list to reengage those readers later.
Email marketing for CBD brands
Luckily, email marketing is less strictly regulated and you can reach your target audience and customers at a relatively low cost. After Google search for customer acquisition, email is the second biggest driver of revenue and repeat sales for CBD brands we work with.
Beware, some email companies do not work with CBD businesses:
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- Campaign Monitor
- Get Response
- Marketo Spark
If you are looking for an email marketing tool for your CBD brand, Metrilo is here for you.
Email marketing is a CBD brand’s best friend because you need to retain your customers and drive repeat orders. Once you’ve acquired those people, emails will help you:
Related: How to drive loyalty when selling beauty products online (the same applies to CBD where you need great customer loyalty)
CBD on social media
Growing an organic audience on social media is not prohibited.
Twitter and Instagram allow you to have a brand account/ page, to post about CBD products and link to your site. You cannot exactly sell on there, but you can post content, link back to your blog and gather a following, growing your brand awareness and getting traffic organically.
There are also many CBD user groups on Facebook, at least, where people share experience, brands, and know-how. Most are private and ask questions on membership requests, but it’s worth exploring the option and bonding naturally with the community. As in any other industry, authenticity and providing value always work so no need to hide your affiliation with a CBD brand.
Social media also open up an opportunity to use influencers as a form of paid CBD marketing that is in the grey zone. If done subtly, it can work great. Especially health and pet influencers can be very helpful.
Instagram does not restrict influencers from posting about CBD products and tagging the brands. This is great for you because it allows you to position your CBD brand in the lifestyle of potential buyers, who are still hesitant to try CBD oils or CBD edibles.
Note, we do not suggest you work with CBD influencers only. They are fine for a hard-core user base and if your audience is there, by all means, go for it. But if you sell CBD pet oils or CBD gummies, your target is probably less experienced users like pet owners in general or people with anxiety.
Working with micro-influencers in relevant niches can expand your reach to new audiences that would never follow a CBD influencer outright. When they see how their favorite influencers use those products, many will be ready to try.
Also, don’t forget to target your messaging based on the audience: older customers are interested in pain relief, while younger ones seek interesting experiences and are more likely to try CBD-infused drinks, for example.
CBD related blogs also work with brands, testing products, writing reviews, making videos. Etc. You can make a list of CBD bloggers that fit your brand image and reach out to them to offer samples or content collaboration.
Do you need a reliable marketing tool for your CBD online shop? Metrilo has email, analytics, and a CRM to help you sell more.